Today in doing my homework for my nonprofit class, I came upon this term in the reading that really captured my imagination and attention:
Wouldn’t it be a great title for a manuscript? I’m wondering if I can adjust one of my books to take it on. Adding a poem with that title, for example. I think it could work pretty easily…
The term itself relates to the impact of charitable work done by nonprofits to “cloud” any entrepreneurial or fee-based programs that only slightly (or don’t at all) relate to the organization’s core mission and values.
I could see how this term has a wider reach, though. There are many halo effects in our culture. We are easily blinded by light.